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WORLD CUP BIDDING POWER RANKINGS
by Admin (Thursday, February 4, 2010)

U.S. 5th in race for 2018/2022

With 300 days until the FIFA decision on the 2018 and 2022 World Cups, the World Football Insider Bid Power Index shows the strengths and weaknesses of the 10 bids.

England has taken the early lead in the first edition of the WFI Bid Power Index. Russia is the nearest European challenger, but Australia is closer still and is the country to watch in the coming months as the race heads to a finish Dec. 2.

Across 10 categories, England scored 64 out of 100 possible points. Australia followed with 62, with Russia and Qatar tied at 61 and the United States accumulating 60 points.

Receiving sub-60 scores are the joint bids from Netherlands/Belgium and Spain/Portugal, while Japan and Korea are also off the pace. Indonesia lags well behind due to a plethora of issues and lingering doubts whether it can stay the course of the bid race.

The full analysis is available at www.WorldFootballinsider.com

With just 300 days until the FIFA vote, the first WFI Bid Power Index gives a very good indication of how the bids compare at this stage of the race for 2018 and 2022, World Football Insider editor Mark Bisson said.

Crucially, it highlights the key challenges for the bid teams, areas in which they must improve if they are to stand any chance of succeeding in their efforts to land FIFAs flagship event.

Despite the widespread consensus that the World Cup will be awarded to Europe in 2018, FIFA refuses to confirm that a deal is being negotiated that would reduce the field to European bids. In theory, this meant that Australia, Japan and the United States are still in the running for 2018, though the suspicion is that they stand a better chance of staging the 2022 World Cup. Indonesia, Korea and Qatar are only bidding to host this edition.

The WFI Bid Power Index is the only regularly published review of World Cup bids that is based on expert analysis and first-hand contact with the bid nations, including interviews with bid leaders and information and figures from each of the bid launches. Detailed bid dossiers are due for submission to FIFA by May 14.

The rankings are not meant to predict the outcome of the FIFA vote on Dec. 2, but to show the merits and drawbacks of the bidding nations at intervals before the decision.

The 10 categories are: bid operations and leadership; wow factor and unique selling points; relations with FIFA Executive Committee members; cost and funding resources; government and public support; international public relations; venue plans; security; transport and accommodation, and legacy.

The next stop for the 10 bids vying to stage the 2018 or 2022 World Cup is the Soccerex European Forum in Manchester March 2-3. WFI will provide comprehensive coverage of the conference on www.WorldFootballinsider.com.

Readers also can access interviews with 2018/2022 World Cup bid leaders on WFIs website.

The latest Q&A was with Alexey Sorokin, CEO of the Russia World Cup bid, published Jan. 7.

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